bhcto.com
Stage 3

Step 3 — Blog Inventories & the Quality Bar

For every domain in both cohorts we counted blog posts, total and average words, and the first and last publish dates. The contrast between the two cohorts is the whole point.

The two cohorts, side by side

149
NAATP median posts
113 domains with blogs
1040
NAATP median words/post
long-form, sustained
28
IL median posts
39 domains with blogs
544
IL median words/post
shorter, sparser
What this gap means for NIR
The typical NAATP member out-writes the typical Illinois provider on both volume and depth. NIR is the exception in its market: 246 posts at ~1,524 average words puts it in the top decile of the IL cohort on both measures. The bar worth chasing isn't volume or depth — it's topical coverage of its own service lines, which is exactly what the gap analysis in Step 6 finds.

Every blog, sorted

Sort by any column; filter by domain. Outliers at the top of each list are the cohort's content leaders.

59 rows
DomainPosts▼Total wordsAvg wordsLast post
willcountyhealth.org549277,1924522026-06-09
brightspringhealth.com294132,4753702026-06-11
northernillinoisrecovery.com246521,20115242026-07-02
suncloudhealth.com235486,34612902026-06-04
compasshealthcenter.net227316,73413892026-06-12
josselyn.org162123,4225462026-06-02
positivesobrietyinstitute.com150297,55713842026-04-30
elvalor.org13144,4103002026-04-05
thresholds.org12362,2604292026-06-04
littlecity.org9176,6715442026-06-05
springsourcecenter.com91190,68017662026-06-09
anixter.org6746,0475232026-06-05
silveroaksbehavioralhospital.com5326,7974702023-10-09
nicasa.org4944,7966692026-06-01
madohealthcare.com4812,9132642023-04-24
← PreviousSegmentation
Next →Topic Taxonomy